Royalty Rates Are Going Up On Pandora Is It Enough?
Royalty rates are going up for music played on Pandora. It's not what the artists and labels wanted but it's a start. You will now get 17 cents for each 100 streams of your song. Compare that to Spotify's 6 to 8 cents per 100 streams and it's better but still meager.
According to Yahoo Finance,
"The fees apply to so-called webcasters which offer radio-like services online, including Pandora, iHeartRadio and Shoutcast. The government-mandated royalty rate doesn't apply to interactive services that let listeners choose each song, such as Spotify, Apple Music and Deezer. Those services must negotiate rates with each record label directly."
Artists like Adele and Taylor Swift have seen major increases in their album sales when they pulled their album from Spotify. It seems listeners are willing to bring money to the table when they can't get the music they want for free.
CNBC reported on this phenomenon and showed how Adele's album became the fastest selling album in the US to date selling 3.4 million copies in its first week, partly due to her not making it available on Spotify.
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